Over 150 million tonnes of seafood are consumed globally each year and yet, these seafoods are laden with unseen contaminations ranging from methylmercury to microplastics. Over the long term, continued consumption of such seafood results in accumulation of these harmful substances within our body.  Besides, seafood production is far from being sustainable with ecologist projecting fishes to disappear from the surface of Earth by 2048.

To change all of this, Fisheroo seeks to redefine the norms of seafood production and envisions providing consumers with a sustainable alternative without compromising quality of life.

Fisheroo utilizes a highly optimized and controlled medium [food for cells] that contains all necessary nutrients for natural growth such as proteins, carbohydrates, lipids, vitamins, trace metals and growth factors that come from animal-free sources. The main difference is that unlike natural fishes, Fisheroo’s cells are not exposed to contaminants that are widely found in the ocean or aquaculture farms, allowing for development of healthy fish meat.

At Fisheroo, we place great emphasis in ensuring that none of our products are genetically modified, conserving all DNA found in natural fish.

Our product would be sold at a premium for a start but please be assured that we are working hard and fast to reduce cost while ensuring top-tier quality of these cell-based meat.

We are currently in the R&D phase and target to bring high quality sustainable fish meat to you as soon as possible.